Snowball sampling

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Objectives

Snowball sampling is designed to identify people with particular knowledge, skills or characteristics that are needed as part of a committee and/or consultative process. Using this approach, a few potential respondents are contacted and asked whether they know of anybody with the characteristics that you are looking for in your research.

Method

  • Draft up a participation program (likely to be subject to change, but indicative).
  • Approach stakeholders and ask for contacts.
  • Gain contacts and ask them to participate.
  • Community issues groups may emerge that can be included in the participation program.
  • Continue the snowballing with contacts to gain more stakeholders if necessary.
  • Ensure a diversity of contacts by widening the profile of persons involved in the snowballing exercise.

Source

  1. http://www.dse.vic.gov.au/DSE/wcmn203.nsf/LinkView/D340630944BB2D51CA25708900062E9838C091705EA81A2FCA257091000F8579
The author of this article is UNIVE team
The article has been reviewed by Plan Bleu and PAP/RAC
Please note that others may also have edited the contents of this article.